A total rework — website redesign, automated page generation, mobile app design, App Store assets, and a strategy that drove massive traffic growth.
FlyFishFinder is the go-to platform for anglers looking to discover fly fishing spots across the country. When they came to DreamWeb, their existing site was outdated, slow, and couldn't keep up with their growing community. They needed everything — and that's exactly what we delivered.
This wasn't a facelift. It was a complete rework. We redesigned and rebuilt the entire website, created an automated page system that scaled their content from a handful of pages to thousands, designed the mobile app from scratch, produced all App Store creative assets, and implemented an SEO strategy that drove a massive increase in organic traffic.
FlyFishFinder had deep domain expertise and a loyal community, but their platform couldn't keep up. Individual location pages had to be built manually. The site didn't perform well on mobile — a problem when your users are checking conditions from a riverbank. And their mobile app was an afterthought with no cohesive design language.
They needed a partner who could handle all of it: strategy, design, development, and ongoing optimization — all working together as one cohesive system.
We approached this as a full-stack engagement — touching every surface a user or team member would interact with. The goal was to build a system, not just a website.
The mobile app needed to feel native, fast, and intuitive — especially for users out on the water with limited connectivity. We designed every screen from the ground up: interactive maps, community profiles with photos and stats, spot details with real-time conditions, and a filtering system that lets anglers zero in on exactly what they're looking for.
The result? A 4.7-star rated app with 41K+ ratings and an Apple Editors' Choice badge.
Getting the app built is only half the battle — you also need people to download it. We designed every App Store asset from scratch: the screenshots that show off key features, the promotional graphics that tell the story at a glance, and a visual language that's consistent across every touchpoint.
The App Store listing became a conversion engine, clearly communicating value and building trust before a single tap of the download button.
One of the biggest wins was the automated page generation system. Instead of manually building each fishing location page, we created a data-driven architecture that generates fully designed, SEO-optimized pages from structured content. This took the platform from a small catalog to thousands of indexed pages — each one discoverable by search engines.
Paired with an advanced filtering system that lets users search by species, region, difficulty, and more, the platform became the definitive resource for fly fishing in the U.S.
What started as a website redesign turned into a full platform transformation. FlyFishFinder went from an outdated site with a handful of manually-built pages to a scalable, automated platform with a redesigned website, a polished mobile app, and a content strategy that put them on the map — literally.
DreamWeb didn't just build us a website — they rebuilt our entire platform. The automated pages, the app design, the traffic growth — it all came together exactly like they said it would. They're the real deal.
Whether it's a website, mobile app, or a full platform build — let's talk.